oioiooi hopes kids could experience the world through play. Even a little touch, a tiny gesture could be a process of getting to know the world for kids.

Every single product from oioiooi been designed for playing because oioiooi believe that play may make a better world. Through a simple but considerate design, it would help kids to express their limitless, infinitive imagination.

All members of oioiooi are mothers. They play with kids, breathe what they feel through their small words, and design anything with them.

Oioiooi aims to continuously study about good materials even if it takes lot more time with difficulties, and doing their best to let kids have a warm and joyful experience in their childhood.